Don’t “Build an app”. Create a solution, then use technology to scale it.

Where do ideas come from?

https://vimeo.com/223635321

Source: https://kottke.org/17/07/where-do-ideas-come-from

Find your product idea

• List your daily problems only.
• Then, list the reason behind each problem.
• Use the SCAMPER framework.

Source: https://medium.com/@vasiliyleytman/how-to-find-your-killer-app-idea-271d6235d7ff

Discover your product features

Your entire success will be based on one or two features, no more.

• Mandatory features are the must-haves of a new product like a login form, or a user profile. These features are not perceived as adding value to the product, but they’re expected to be there regardless. They’re the features that your product needs.
• Linear features are the core features of your product. They’re the two or three features your customers are really paying for; what differentiates your product on the market. These features are the main value you provide and what you write your marketing collateral around. This is where software companies typically compete.
• Exciter features are the features customers don’t expect, but that still add value. For example, an accounting tool may have automatic tax calculation, or it may include the local tax rules and exemptions. These small details can help delight the customer, create differentiation, and push the solution to the top of the product consideration set.

1. Send a survey to 20 - 30 people. It can be online or face to face. Use the following question pairing.

1. For each feature, map the answers to the positive and negative questions to axes to find the category.

• M = Mandatory
• E = Excited