Strategy is not a plan, it’s a structured, informed hypothesis of what’s required to achieve success.

Source: Luke Hymers

Strategy is an informed hypothesis. How do you know if your hypothesis was correct? Test and measure.

Source: Luke Hymers

• Roadmaps are an expression of your product strategy. Whether you create a project or outcome-based roadmap, you need to do the heavy-lifting of figuring out your product strategy first. Defining your product strategy doesn’t begin with a roadmap — it ends with it. (I articulate my step-by-step process to define a product strategy in this Medium essay.)
• Roadmaps are a story-telling tool. They help the company understand how projects fit together and how your product might evolve. They articulate what you feel is important and the metrics you use to determine both customer and shareholder value.